Brand Resources

The Eastwood Homes Brand Standards manual has been created as a guide for use of the Eastwood Homes names and logos to ensure that a consistent visual image is presented to our buyers, vendors, and staff. We are proud of our image, and always want to put our best foot foward.

View the full Brand Guidelines

Rev. 06.08.2022

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Color

Consistent usage of colors in all branded materials helps to aid in recognition of the Eastwood Homes brand. Please ensure you’re using the correct colors in all software applications.

Pantone 287 CP

C100 M69 Y7 K30
R0 G67 B123

hex #00437b

Pantone Cool Gray 7 CP

C23 M16 Y13 K46
R136 G139 B141

hex#888B8D

Pantone 143 CP

C7 M30 Y98 K0
R236 G179 B35

hex#ECB323

Pantone 290 CP

C23 M0 Y1 K0
R191 G231 B247

hex#bfe7f7

**Typically at 35 – 65% opacity

Typography

Consistent usage of typography helps to provide a solid basis for our branding efforts. Please install the recommended fonts on your computer and use them for all company communications and branded materials.
Lato Font Family

Lato Regular should be used for all body text. Heavier versions should be used for display text including headings and subheadings.

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Profile Avatar

You only need one image. The web platform will clip it to shape automatically.

Be sure to keep enough white space around the logo, to prevent any part of the logo getting cut off.

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Email Signature

Consistent email signatures are important for brand recognition. The Eastwood server is equipped with the appropriate email signature for all Eastwood users. 

Layout Assets

The use of some of these simple elements consistently and effectively allows us to make our look clean, simple, and easy to reproduce.
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Build On Your Lot

The Eastwood Homes Build on Your Lot (BOYL) logomark should only be used on marketing materials pertaining specifically to the BOYL program. The primary BOYL brand mark is identifiable by the tagline “built on your lot.”

Guidelines for usage are the same as for the primary Eastwood Homes logomark. Secondary badges and circular marks may be used in addition to the primary BOYL mark, but never in its place.

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New Home Specialists

Quickly edit Eastwood branded flyers on the VMD and print at the office! If you have issues with your login and password, please contact the marketing department.

Admins

Your login grants you the option to print corporate brochures that will directly ship to your office. Plus, you can order from our stock of Eastwood branded promotional items for quick delivery!

ONLINE STOREFRONT

Questions?

For information on how to use these assets, permissions to modify or alter any assets, or to report a misuse of these assets, please contact mwright@eastwoodhomes.com

Frequently Asked Questions

Why does Eastwood Homes need rules about how to use the Brand Resources?

These rules are intended to promote consistent use of the Eastwood Homes brand. This prevents confusion and makes it easier for people to instantly recognize references to Eastwood Homes. These Guidelines also help protect our trademarks.

Do I need to request permission for each use of the Eastwood Homes Brand Resources?

Submit a written request if you want to use the Eastwood Homes Brand Resources to market your products and services, or if you intend to use our assets in broadcast, television, or film. Otherwise, Eastwood Homes doesn't require a brand permissions request or review your usage as long as you adhere to the Eastwood Homes Brand Guidelines.

Can I use Eastwood Homes logos and images I found somewhere else on the web?

You can only use the official Eastwood Homes Brand Resources that are available from the Brand Resources website.